Complaint ratio
iShare of this week's r/FacebookAds posts classified as complaints.
53%
vs 90-day baseline
+2.3 pp
Is Meta Ads
broken right now?
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I read every post on r/FacebookAds daily, classify it, and compare this week's complaint volume to a 90-day baseline — so you can spot platform-wide issues fast.
Weekly signal
i Verdict for the trailing 7 days vs the rolling 90-day baseline.
Mixed
Complaint ratio is close to the 90-day baseline — within the typical range.
Complaint volume vs 90-day baseline
Calm
< baseline
Baseline
typical range
Spike
> +1.5σ
Posts analysed
iTotal r/FacebookAds posts classified in the trailing 7 days (complaints and non-complaints).
511
273 of 511 are complaints
7-day change
iChange in complaint ratio: trailing 7 days vs the 7 days before that.
+6.0%
vs prior 7 days
Top issue (7d)
iThe most common complaint theme in the trailing 7 days.
Ad delivery volatility
34% of complaints
Last updated
iWhen the dashboard data was last regenerated.
13 May 2026
07:16 UTC
Complaint ratio over time i Each point is a weighted 4-week mean. Baseline is the rolling 90-day mean.
Weekly complaint ratio (4-week average) vs 90-day rolling baseline
Complaint ratio (4-wk avg) Raw weekly 90-day baseline iPlatform events
Platform events on the chart
- 2018-11-06 US midterm election
- 2020-01-09 Limited Data Use rolled out (CCPA)
- 2020-11-03 US presidential election
- 2021-04-26 iOS 14.5 ATT prompt ships
- 2021-09-01 Aggregated Event Measurement enforcement
- 2022-02-02 Meta Q4 2021 earnings — $10B ATT impact disclosed
- 2022-09-15 Advantage+ Shopping Campaigns GA
- 2022-11-08 US midterm election
- 2023-09-18 iOS 17 release
- 2024-01-09 EU DMA — consent-or-pay rolls out
- 2024-03-05 Major Facebook / Instagram outage
- 2024-09-16 iOS 18 release
- 2024-10-30 Andromeda ranking model rollout
- 2024-11-05 US presidential election
- 2025-04-15 Advantage+ becomes default for new accounts
- 2025-09-15 iOS 19 release
Complaint ratio is within the typical range vs the 90-day baseline.
Source: r/FacebookAds · Last 7 days (6 May – 13 May)
273 of 511 posts are complaints · Updated 13 May 2026 07:16 UTC
What people are complaining about (last 7 days) i Share-of-complaints by theme for the trailing 7 days, with 12-week trend sparkline.
Issue
Share of complaints
vs last week
Trend (4-wk)
What's happening
1
Ad delivery volatility
Performance
34%
↑ +3.4 pp
Unstable delivery, pacing issues, and inconsistent results.
2
Delivery & pacing
Performance
19%
↑ +7.2 pp
Ads not spending, stuck in review, or impressions tanking.
3
Other complaints
—
16%
↓ +3.1 pp
Doesn't cleanly fit the buckets above.
4
Account restrictions
Policy
15%
↓ +3.0 pp
Sudden account bans, disabled assets, and appeal frustrations.
5
Attribution & tracking
Reporting
8%
↓ +5.5 pp
Pixel / CAPI events dropping and Shopify-vs-Meta mismatches.
6
Payment failures
Billing
5%
↑ +0.7 pp
Declined payments, spend holds, and funds not available.
7
Reporting & UI bugs
Reporting
4%
· +0.2 pp
Ads Manager glitches, missing data, broken dashboards.
Recent discussions i A handful of complaint posts from this week, picked across themes.
- Performance Ever pause an adset on what’ll clearly be a bad day? 13 May
- Performance Bid caps not spending since May 9th 12 May
- — Problème ajout vidéo 13 May
- Policy FB Account Banned Out of Nowhere? 13 May
- Reporting 0 seconds of engagement time from 5k link clicks 12 May
Questions
Where does the data come from? +
Every post on r/FacebookAds. I classify each post as a complaint or not, plus what kind, using an LLM. Then I plot the weekly ratio against a 90-day rolling baseline.
How is the verdict computed? +
If the current week's complaint ratio is more than 1.5 standard deviations above the rolling 90-day baseline, I call it a spike. Below baseline → calm. In between → typical range.
Why r/FacebookAds and not my own ad account? +
Your account is one data point. r/FacebookAds is thousands of advertisers shouting at the same time — when something breaks platform-wide, this is where you see it first.
Is this affiliated with Meta? +
No.